A life or death sales letter is an advert you write that just has to work. There is no plan B. It just has to work or else you are dead. I wrote my first life or death sales letter in 2010. No one had a gun to my head when I wrote it. I […]
The parable of Mr A

Let me tell you the story of Mr A who stays in Lagos. He drives a nice Toyota Avalon 2010 model. The car is smooth, accelerates well, low fuel consumption & gives zero mechanical problems. Then Mr A gets to know that there is a brand new Mercedes-AMG GT 63, 2021 model somewhere in Taraba state. If he can […]
How To Use Social Media To Find Buyers That Will Spend Freely.

Some few days back, I dropped a tweet about how a lot of merchants who depend on free social media traffic are attracting broke followers who end up sharing their stuff with more broke followers. So, someone asked – “How do I avoid broke people and attract people who have money to spend on what […]
Very Important Advice For Internet Marketers From Caleb ODowd

Sometimes back in 2019, I received an email from Caleb ODowd that contains an unusual but very important advice that is mostly for internet marketers or direct response marketers. Read the Email below. You will understand why I consider this pure and high value advice. ………..EMAIL STARTS HERE……….. Once upon a time, I had the […]
The Indirect Journey of Business Success.

(1) You see the opportunity but you doubt it – “does it really work?” (2) Then later on, you give in – “Okay, let me just give it a try” (3) So, you start reading and taking courses to understand how you can become successful (4) Then you launch your first business project hoping for […]
5 Marketing & Persuasion Lessons From Lost TV Series.

My best movies are movies where persuasion, influence, seduction or manipulation is displayed. I learn from them. Lost is an old TV series. I had to buy the complete DVDs 2 years ago so that I can watch it over again. The lessons in Lost are about influence and manipulation and they are mostly from […]
Nigerians Are Losing Their Money to This “Deadly Scam” – This Is How You Can Protect Yourself

Yesterday, I saw a post about someone who lost millions from one of the popular digital wallets around. Many people are blaming the owners of digital wallet providers. I am not here to take sides. From time to time, people lose money to fraudsters via their bank account or digital wallets. And in most cases, […]
How To Train Your Mind To See Money Opportunities Everywhere

There Is Money Everywhere! This article is about how you can train your mind to see it. I will start by saying if you have a tertiary education, then congrats. You have successfully trained your mind not to see money opportunities. Unless you are from a rich family, I have found out that in most […]
11 Reasons Why FB Might Shut Down Your Ad Account (Apart From Violating Ad Policies)

As an advertiser on Facebook, it is good that you study the Facebook ad policies before you begin to run adverts on their platform. But even if you obey the stated policies, your adverts could still be disapproved or you could get your advert account shut down due to the reasons listed below 1. Moving […]
Starting a Consultation Business

Let’s quickly talk about consulting this evening. One of the very “easy to start” and highly profitable business models is consulting. But when most people hear consulting, what comes to their mind is a big firm with offices in VI and New York. Some also think consulting only means working with businesses. Lol! The world […]